Your customers now ask, they do not only search
A person looking for a dentist, a lawyer or a factory part used to type three words into Google and pick from ten links. Many now ask ChatGPT, Gemini or Perplexity a full question and act on one answer. If that answer does not mention you, the enquiry never reaches you, and nothing shows up in your analytics to tell you why. This is the single change behind most of the headlines on this page.
