The AI search checklist for your Business Profile and website
Thirty-seven practical checks, grouped by Google Business Profile and website and tagged SEO, AEO, GEO or AI Overviews. Tick them off as you go; your progress is saved in this browser.
Your AI search readiness
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Ticks are saved in this browser only.
Want us to do this for you? Our strategists work through this list for clients every week, and AutoSEO automates the Business Profile checks.
Get a free auditTo be found on Google and recommended by AI assistants, a business needs a complete, active Google Business Profile, consistent facts across the web, fast and well-structured pages, direct answers to customer questions, schema markup and trusted mentions on other sites. This checklist covers each of those signals for SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Google AI Overviews.
How to use this tool
- 1Pick a tabStart with your Google Business Profile, then your website.
- 2Tick what is doneFilter by SEO, AEO, GEO or AI Overviews to focus on one area.
- 3Fix the restWork through unticked items, or ask us for a free audit.
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in search results. AEO (Answer Engine Optimization) helps your content become the direct answer in featured snippets, voice search and AI answers. GEO (Generative Engine Optimization) helps AI tools such as ChatGPT, Gemini and Perplexity mention and cite your business. They build on each other.
How do I get my business into Google AI Overviews?
Google AI Overviews mostly draw on pages that already rank well. Rank for the question first, open the page with a short direct answer, use clear headings, lists and FAQs, keep facts consistent with your Google Business Profile, and show who wrote and updated the content.
Why does my Google Business Profile matter for AI search?
For local questions, Google and AI assistants rely heavily on Business Profile data: categories, services, hours, reviews and photos. A complete, active profile with steady genuine reviews makes your business easier to recommend.
Is my checklist progress saved?
Yes, your ticks are saved in this browser on this device only. Nothing is sent to us. Use “Print or save as PDF” to keep a copy or share it with your team.
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